A great article on the value of video from the Weidert Group
https://www.weidert.com/whole_brain_marketing_blog/the-case-for-online-video-in-industrial-manufacturing-marketing?utm_source=hs_email&utm_medium=email&utm_content=67726059&_hsenc=p2ANqtz–VLQlX_o4ox9YaX-U9FxXwRYn2s7j0_2GzTTel9kYxPcVaG6RFCO3h_8qtUpugmsPZGLA5A4-kF_Um98rLz1I7lU0s0Y3XAHPZrCFY7SYP_efoHe8&_hsmi=67726059