Planning Your Corporate Video Production Strategy
As a business owner, you might find yourself on the fence regarding corporate video production. Like many others, it’s possible that you don’t think your company is big enough or that your story is compelling. However, could be wrong. If done correctly, your corporate video production strategy can increase your visibility and ultimately your revenues.
Why is Video So Important?
The saying goes, “A picture is worth a thousand words.” So, it stands to reason that a video is worth thousands if not millions of words. As a direct result of the internet, people have been conditioned to want information immediately. Furthermore, YouTube, Facebook Live, and Snapchat have programmed people to want their information visually, fast-paced, and in bite-sized chunks. As a result, the fast-paced capacity of video content to be digested will only continue to garner more attention in the future.
Benefits of Corporate Video
Your business can benefit from corporate videos. A video gives your customers a behind the scenes view of your product, company, or ownership. When using corporate video, you can better relate to your customers and get that all-important visibility.
Corporate Video Production Strategy
Whether you’re new to the idea or have been producing corporate videos for a few years, there is still an opportunity to improve your craft. A production company can help give you pointers for a product campaign strategy; all the way to planning and implementing your entire video production. A strategy is essential because it enables you to identify the goals for your videos. For example, it directs where you want to promote your videos and how to evaluate the success of your campaign.
Next, we’ll provide you with three quick tips to help you plan your corporate video production strategy. These tips will work for you whether your business is a brand-new startup, a midsized business or you’re a Fortune 500 company.
Identify Video Talent
One of the main things that you need for a video is a talent to share your content. To save money, you should consider the talent that is already working for you. Yes, you can outsource your video production, but that can add to your overall expense. Instead, you should consider some of your current employees. Do you have current staff that loves to talk? Someone, your clients find engaging? How about someone who is super passionate about one of your products? These individuals are excellent sources for your ready-made talent.
Live Streaming Your Videos
As was previously mentioned, people have grown accustomed to watching videos on YouTube, Snapchat, and Facebook Live. The great thing about this trend is that many of these videos are spontaneous and non-technical. As a result, you can get away with less-desirable video quality. Moreover, this penchant for wanting to see a behind-the-scenes look at all kinds of topics makes videoing your business a way to connect with people. By sharing a few company secrets, you can further increase your video exposure. People love to feel that they’re in on the action.
Make Content Personal
The last tip for your corporate video production strategy is to consider personal content. People yearn for connections. Therefore, you are doing yourself and your business a disservice by believing you’re not interesting enough, large enough, or not popular enough for people to care. It is simply not the case. If you relate on a personal level to people, you can achieve a loyal following in ways that a corporate giant can’t. People buy from people they know and trust. What better way for people to know you than through video? It’s time to refine your corporate video production strategy with a company who understand where you’re coming from and what you aim to achieve.
Corporate videos are an excellent way to connect with your audience and take your business to the next level. Whether you’re considering your first corporate video or deciding to revamp your current production strategy, Bottom-Line Productions can help you. If you need expert advice, contact us today at 414-839-1575.