Corporate video has become the single most effective way to reach and engage both your customer and potential customer bases. Without video representation, your business simply isn’t reaching its full web-market share. A well-executed business video tells your essential story, it also builds goodwill and shares what’s at the heart of your enterprise. Connecting with your clientele is paramount. A vibrant and effective business video, however, can extend that connection beyond the strictly corporate and toward a real connection with real people who are interested in what your business represents.
Working with a professional corporate video production company like Bottom-Line Productions can help your business reach your potential clients and represent your business professionally and in a way that represents your corporate culture.
your business up close
Your business is about so much more than moving product or providing services; it is your creation – built of your own ingenuity, hard work, and ongoing dedication. You continue to reinvest in refining your business’s essence by honing your services, investing in customer experience and customer service, perfecting your product, and nurturing your team. Your business continues to grow and evolve along with your efforts. You’ve created a business world. The most dynamic way to share that world is with a corporate video that tells your story in your own visual voice. Building a successful business, above all else, takes courage and commitment; by visually sharing these qualities, you connect with your viewers on a deeper level.
Your corporate video takes pride of place on your website, and it’s the visual gateway into your business. Text and still photography – no matter how eloquent and striking – cannot elevate your website in the same way that an inviting corporate video can. Your video will, of course, highlight your products and services, but more importantly, will allow its viewers to share your enthusiasm for how powerfully effective and advantageous these products and services are. By telling your story visually, you allow your clients to interact more fully within your business and its offerings and to experience how these offerings might personally benefit them.
Corporate Video Marketing
Marketing boils down to values – connecting with your customer base and potential clients at this core level is what world-class marketing is all about. A vibrant, artful, and well told video story shares your core values in singularly powerful ways. A company corporate video speaks to the heart of what drives your business, and this allows viewers to connect with that story – and, therefore, with your business, your product line, and your services – in uniquely personal ways. Your video synthesizes your business’s essence and invites its viewers to peek behind your corporate exterior. Your business video can bypass perceived corporate sterility and genericness by imbuing the narrative with actual heart and making an emotional connection with your audience. This ability to connect more deeply makes your corporate video your most powerful and meaningful marketing tool.
At Bottom-Line Productions, we will guide you toward a business video that seamlessly harmonizes these essential elements, and we are qualified to provide corporate video services to businesses in a variety of industries. We are master storytellers, technological innovators, visual artists, and a production company rolled into one get-the-job done powerhouse. We’ll work with you from conception through script, production, and post production to tell your visual story that, in the telling, makes you a more influential web marketer. Our goal is to elicit an engaging and evocative glimpse into what your business is about, what you stand for, and what drives the dedication and camaraderie of your team. In other words, our goal is to bring your message, work, dedication, and team to life in video. Your business video is your opportunity to make a good first impression. Nothing is more fundamental to business success than that.
creating unique visuals
At Bottom-Line Productions, we understand that you may have misgivings about committing to a business video. Perhaps you’ve gone this long without one and aren’t certain that you need one now. The fact remains, however, that video websites drive online traffic. This trend continues to strengthen as consumers become more and more engaged online. You pour yourself into building your brand. You own it, so market it the way it deserves to be marketed by creating a unique visual story that immerses its viewers in the heart of your message.
The creation of a business video doesn’t have to be overwhelming, though. At Bottom-Line Productions, we own the process and you own your brand. Concept, production, edit, special effects, post-production, and polish – we do it all in house. Our commitment to design and detail is unmistakable. We’ve been doing this a while, and we know the ropes; but we’re not afraid to explore the edges with you – whatever style, story, or effect you’re going for.
we work with your budget
Finally, Bottom-Line Productions understands the fundamental role that budget plays in every business decision; we founded Bottom-Line Productions to provide superb video storytelling at a reasonable price point. We deliver an exceptional product at an incredible price – and we will never push you outside your budget’s comfort zone. After all, your personal story is the heart of your business, and you already own that. Allow us to help you share that with the world.
50% of your content in 2017 should be video. Stop looking for that blogger, and start looking for that videographer.
There is a ton going on in video right now, and it’s the #1 way to capture the attention of your audience.
Video is a mega trend. In a decade, video will look like as big a shift in the way we share and communicate as mobile has been.