Enhance Your Fundraising Efforts with Video

Enhance Your Fundraising Efforts with Video

By Andrew Drefs|0 Comments

Fundraising is a hard task for anyone. Why not make it easier to raise money by making a video? It will save you time in the long run, and you will not need to put in as much effort. Best of all, a fundraising video does all the work for you.

Fundraising Videos are Very Successful

 Fundraising videos are very effective when it comes to raising money for a cause. In fact, over half of online donors contribute to fundraisers after viewing an inspiring fundraising video. They simply tug at the heartstrings, and people want to give. Another statistic says that attaching a video to your emails will cause an increase of 200-300% of people who actually click on the link. If you don’t make one for your fundraiser, you will be putting in a lot of effort to raise money, with very little to show for it.

It is Easy to Share a Video on Social Media

Uploading your fundraising video to social media gets significantly more shares than newsletters and photographs combined. It makes it so easy to tag friends and family and get it out there to the public. Even someone who simply likes the fundraiser video without donating will cause it to appear on their friend’s newsfeeds. This action causes a snowball effect in relation to its accessibility.

Videos are More Engaging than Reading a Text

 Videos are simply more enjoyable to watch. In fact, most millennials would rather engage through video than read a newsletter. Even though most people have a short attention span, you can still grab the attention of potential donors and achieve an emotional response. The viewers feel motivated to give. Reading about someone’s needs is one thing, but seeing them has much more of an impact.

Make Sure Your Video Reaches Your Target Audience

 Facebook ads are targeted to members based on where they live, their demographic, and information on their profile. Many other sites do not have these options because people do not enter their personal information. The people in your target audience will be the ones who see your fundraising video located in their sidebar. This is a great way to get it out there to the public. Without a video, these types of advertisements wouldn’t be as effective.

 At Bottom-Line productions, we would love to help you create your fundraising video. We are not only affordable, but we are also experts in this area. Please contact us if you have any questions by visiting our website or calling us at 414-839-1575.