Marketing Statistics That Prove You Need a Video Production Company
For competitive, data-driven businesses, it’s hard to justify spending resources on a video production company without data to back it up. To help you understand the power of video, we collected video marketing statistics that show why video is effective at driving customer intent, what videos you should post on social channels, and why you need a video production company for your business. There is a something for everyone in this data to prove that video is the new attraction for clients.
Videos for Sales
Video on a landing page can increase conversions by 80% (source: Visually)
Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t (source: Aberdeen )
Video for Traffic and Lead Generation
4 times as many people would rather watch a video about a production than read about it (source: eMarketer)
Companies using video get 41% more web traffic from searches (source: Aberdeen Group)
Email subscriber dropout is reduced by 75% when video is incorporated (source: Eloqua)
Video attracts 2-3x as many monthly website visitors and doubles their time spent on the site (source: Marketing Sherpa)
Video is 52 times more likely to show up on page one of Google than text (source: Unbounce)
75% of users visit a company’s website after viewing a video (source: http://blog.mediasilo.com/23-stats-that-prove-video-marketing-works Digital Sherpa)
Video for Marketing
88% of organizations currently use video in their marketing or plan to (source: MWP Digital Media)
52% of marketing professionals worldwide name video as the type of content with best the ROI (source: https://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/ Adobe)
Using video in email marketing can increase click-through rates by more than 90% (source: Mist Media)
Video in Social Media
Social video generates 1,200% more shares than text and images combined (source: Brightcove)
Native video uploads to Facebook have 10x higher reach than shared YouTube links (source: Social Bakers)
Video posts have 135% greater organic reach than photo posts on Facebook (source: Social Bakers)
100 million hours of video are watched every day on Facebook (source: TechCrunch)
Conclusion
You’re reading about video marketing statistics on the blog of a video production company, so of course we’re going to say that video marketing is worth investing in. But we wouldn’t be in business if video marketing wasn’t worthwhile and if we were not a production company worth investing in.
Every video marketing statistic listed is evidence that people would much rather watch video than read text, that video increases engagement, and that people are more likely to trust you and your brand through a video. If you’re ready to invest in video marketing, visit https://bottomline-productions.com to see why we’re the best video production company around.
