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Making a corporate video is a great way to market your company. Surprisingly, there’s more to making a great video than the right camera. For starters, what do you plan to wear? What you wear for your corporate video says a lot about your company, and can determine the audience you want to reach.

Great examples of What to Wear in a Corporate Video

 When preparing for a corporate video, there are two things you should consider. First, you want to think about which outfit would look best on camera. Second, you want to wear something that makes you relatable to the customer. What you wear in a corporate video is important, and it could determine whether or not the customer continues to watch the entire video.

We recommend that you wear bright colors such as purple or teal. Another option is to wear warm colors such as yellow or orange. Muted colors work well too. Any of these colors will make you look terrific on screen. Also, be sure you stick with solid colors only. Your clothing should not divert the viewer’s attention from the message.

Additionally, your clothing should go well with the topic of your video. For example, if you are filming a video about planting a garden, then you shouldn’t wear a suit and tie. You want to be relatable, but still look nice. Some great options are polo shirts, stylish tops, or fashionable sweaters. Also, it is important to dress comfortably because this will help you appear more at ease in the video shoot.

What Not to Wear in a Corporate Video

When making a corporate video, you want to stay away from certain colors of clothing. For instance, It is important to avoid wearing black, red, or white. These colors of clothing can be hard to see on camera. In addition to that, if you know you are going to be in front of a green screen, it is essential not to wear green.

Likewise, you don’t want to wear anything that will distract your viewers. You also should not have on clothing with busy patterns, including stripes. It will distract the viewer from your message. Jewelry is not a good idea either. It draws too much attention to it.

You also want to consider staying away from seasonal outfits, such as turtlenecks or halter-tops. Moreover, make sure your clothes are not too revealing. To help, avoid shirts with a low-neckline or shirts that are too tight. Another important tip that most people wouldn’t think twice about is to remove your glasses before shooting and put in some contacts. This is imperative because glasses create a glare when filming.

You Should Have a Few Outfits on Hand

It’s a good idea to bring multiple outfits to the video shoot. The producer can help you decide which outfit looks best. Also, if you are shooting a few videos in one day, you want to avoid wearing the same outfit for all of them. This way, it won’t be obvious that you filmed them all at the same time.

How Much Makeup to Wear in a Corporate Video

Men should not wear any makeup for filming. It just doesn’t look natural. However, women should wear a touch more makeup than they usually would on a regular day. Lipstick is a must. It really adds that pop of color that you need to complete your look.

If you are shooting a corporate video in the future, be sure to follow these guidelines in order to be successful. At Bottom Line Productions, we pride ourselves on our work ethic and helping companies create impactful corporate videos. If you have any specific questions about this, please feel free to contact us online or at 414-839-1575.