By definition, a customer testimonial is a tribute to your company that’s spoken from the heart by a real customer. These customer testimonials succinctly relay the candid message that your customers are so satisfied with your company that they are pleased to actively promote it. Such testimony allows prospective customers to get a feel for your company and its standing in the market. There are several huge corporations, like Dove, that make such testimonials an integral part of their regular advertising campaigns, and that is not for nothing. Video testimonials build better businesses.